WARHEADS Teams Up with USA Ultimate
WARHEADS on board as "The Official Candy Sponsor" for the 2011 College Championships.

LITTLETON, CO, March 25, 2011 /24-7PressRelease/ -- WARHEADS, the authentic, edgy sour candy, has signed up to be a leading sponsor of the 2011 USA Ultimate College Championships being held in Boulder, Colorado, May 27th-30th. Ultimate, a fast paced, non-stop action team sport, combines the endurance of soccer with the aerial passing of football using a high-tech plastic disc. As the national governing body of Ultimate, USA Ultimate's membership topped 35,000 in 2010 and includes groups of all ages and genders. Over 700 collegiate teams will test their skills in the upcoming Championship series, which culminates with the four-day tournament over Labor Day weekend.

"We are pleased to have WARHEADS represented at the USA Ultimate Championships," states Director of Marketing, Andy Telatnik. "Ultimate is the most extreme and edgy team sport around, and this event and the skilled athletes of this sport are a perfect fit for the extreme, edgy nature of the WARHEADS brand." As part of the sponsorship, WARHEADS will be giving away samples of Extreme Sour Hard Candy and Sour Chewy Cubes all weekend long. A custom-designed Ultimate booth game will allow spectators to win WARHEADS-branded items, such as full-size Ultimate discs, visors, wattle bottles, and bandanas. WARHEADS will be hyping the event through its website, Twitter page, and 750,000 member Facebook page.

"The College Championships is one of our flagship events and the presence of a dynamic, fun and exciting product like WARHEADS will enhance the experience of both athletes and spectators alike," said USA Ultimate Director of Marketing and Communications, Andy Lee. "The WARHEADS brand is a natural fit for our sport, especially within our rapidly growing youth and college segments, so we're thrilled to welcome them as a partner of USA Ultimate."

EVENT: 2011 USA Ultimate College Championships
TIME: May 27th - 30th
PLACE: Pleasant View Athletic Fields, 3805 47th Street, Boulder, CO

Press Release Contact Information:

Andy Telatnik
Impact Confections
Director of Marketing
10822 W Toller Road Suite 350
Littleton, Colorado
USA 80127
Voice: 303-626-2222
Website: Visit Our Website